Monday, February 7, 2011

ANSWER: Product Manufacturers

Swiss Army Knives

Victorinox, managed to corner the market until 1893, when the second industrial cutler of Switzerland, Paul Boéchat & Cie, headquartered in Delémont in the French-speaking region of Jura, started selling a similar product. This company was later acquired by its then General Manager, Theodore Wenger, and renamed the Wenger Company. In 1908 the Swiss government, wanting to prevent an issue over regional favouritism, but perhaps wanting a bit of competition in hopes of lowering prices, split the contract with Victorinox and Wenger, each getting half of the orders placed. By mutual agreement, Wenger advertises as the Genuine Swiss Army Knife and Victorinox uses the slogan the Original Swiss Army Knife.

On April 26, 2005 Victorinox acquired Wenger, becoming once again the sole supplier of knives to the Swiss Army. Victorinox has stated that it intends to keep both consumer brands intact.

Matt: CORRECT
Record: 323-280

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