ANSWER: Television

Pregnant

CBS would not allow I Love Lucy to use the word "pregnant", so "expecting" was used instead. The episode "Lucy Is Enceinte" first aired on December 8, 1952 ("enceinte" being French for "expecting" or "pregnant"). One week later, on December 15, 1952, the episode titled "Pregnant Women Are Unpredictable" was aired (although the show never displayed episode titles on the air). The episode in which Lucy gives birth, "Lucy Goes to the Hospital", first aired on January 19, 1953. To increase the publicity of this episode, the original air date was chosen to coincide with Lucille Ball's real-life delivery of Desi, Jr. by Caesarean section. "Lucy Goes to the Hospital" was watched by more people than any other television program up to that time, with 71.7% of all American television sets tuned in, topping the 67.7 rating for Dwight Eisenhower's inauguration coverage the following morning.


Matt: -- 
Record: 488-412