Discovery Channel's decision to dedicate an entire week of programming to the feared fish dates back to 1987. The cable channel — then still in its infancy, having just been launched in 1985 — was experimenting with ways to attract viewers during the summer, when broadcast-network programming was between seasons. Shark Week, seven days filled with documentaries and educational shows on the animals, was born.
Matt: WRONG
Record: 571-484
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