Family Guy premiered in reruns on Adult Swim on April 20, 2003, and immediately became the block's top-rated program, dominating late-night viewing in its time period versus cable and broadcast competition, and boosting viewership by 239%. The complete first and second seasons were released on DVD the same week the show premiered on Adult Swim, and the show became a cult phenomenon, selling 400,000 copies within one month. Sales of the DVD set reached 2.2 million copies, becoming the best-selling television DVD of 2003 and the second-highest-selling television DVD ever, behind the first season of Comedy Central's Chappelle's Show. The third-season DVD release also sold more than a million copies. The show's popularity in DVD sales and reruns rekindled Fox's interest,and, on May 20, 2004, Fox ordered 35 new episodes of Family Guy, marking the first revival of a television show based on DVD sales.
Matt: --
Record: 600-504
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