A ploughman's lunch is an English cold meal which consists of cheese, chutney, and bread. Additional items such as boiled eggs, ham, and pickled onions may be added. As its name suggests, it is more commonly consumed as a midday snack.
Beer, bread, and cheese have been paired in the English diet since antiquity. However, the specific term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau began promoting the meal in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s.
Matt: WRONG
Record: 645-541
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