Wednesday, July 8, 2009

ANSWER: Soft Drinks

Allen & Wright


One hot day in June of 1919 in Lodi, California an entrepreneur named Roy Allen mixed up a batch of creamy root beer and sold the first frosty mug of this delightful beverage for one nickel. Now, more than seventy years later, A&W Root Beer® is the world's number one selling root beer and is still mixed fresh daily and sold at hundreds of A&W restaurants.

Allen purchased the formula for his root beer from a pharmacist in Arizona. To this day, the unique blend of herbs, spices, barks and berries remains a proprietary secret.

With the success of his first root beer stand in Lodi, Allen soon opened a second stand in nearby Sacramento. It was there that what is thought to be the country's first "drive-in" featuring "tray-boys" for curb side service, opened up.

In 1922 Allen took on a partner, Frank Wright, an employee from his original Lodi location. The two partners combined their initials - "A" for Allen and "W" for Wright and formally named the beverage, A&W Root Beer. Three units were opened in Sacramento, then on to other northern and central California locations and to the states of Texas and Utah.

Matt: WRONG
Record: 132-107

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