Friday, August 3, 2012

ANSWER: Product Placement

Risky Business

After Wayfarers' heyday in the 1950s and 1960s, sales declined. Though Wayfarers' cultural popularity was boosted in 1980, particularly due to classic film The Blues Brothers, only 18,000 pairs were sold in 1981, and Wayfarers were on the verge of discontinuation.

Tom Cruise's wearing of Wayfarers in the 1983 movie Risky Business marked the beginning of a Wayfarers phenomenon; 360,000 pairs were sold that year.

Matt: CORRECT
Record: 491-417

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