Tuesday, September 2, 2008

ANSWER: Medical

Blood Pressure


A great example of a product that ended up not solving the intended situation is the famous "little blue pill." Pharmaceutical company Pfizer created Viagra, which was originally invented to help people with blood-pressure problems. The pill was designed to assist people who had cardiovascular difficulties, and in the clinical trials, both men and women tested the drug as part of controlled studies. The drug did not produce the great results.

However, one of the side effects of the drug was one that was more impactful than the originally intended outcome. Some of the males had reported a surprising, pleasant and much needed alternative result. Although their blood pressure may not have decreased very much, incredibly, their libido had somehow increased. This was a benefit that was a complete surprise to everyone.

Matt: CORRECT
Record: 25-12

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