The orange thread traditionally used to sew Levi Strauss blue jeans was intentionally selected to match the copper rivets that doubled the durability of the jeans.
Only once did it appear as if the orange stitching on the rear pockets would become a thing of the past. The material shortage during World War II prompted Levi to contribute to the war effort by temporarily ceasing production of jeans with the trademark stitching on the rear pockets, as this was considered frivolous and wasteful. To avoid a break in continuity of the Levi tradition, the Company had the design hand painted on the rear pockets of each pair of jeans produced.
To this day, the copper rivets, matching orange thread, and ornate stitching on the rear pockets still adorn all Levis produced.
Matt: WRONG
Record: 42-25
No comments:
Post a Comment