Monday, January 26, 2009

ANSWER: Contemporary Films

Max Schumacher


Network opens with long-time "UBS Evening News" anchor Howard Beale (Peter Finch) being fired because of the show's low ratings. He has two more weeks on the air, but the following night, Beale announces on live television that he will commit suicide during an upcoming live broadcast.[2]

UBS immediately fires him after this incident, but they let him back on the air, ostensibly for a dignified farewell, with persuasion from Beale's producer and best friend, Max Schumacher (William Holden), the network's old guard news editor. Beale promises that he will apologize for his outburst, but instead rants about how life is "bullshit." While there are serious repercussions, the program's ratings soar and, much to Schumacher's dismay, the upper echelons of UBS decide to exploit Beale's antics rather than pulling him off the air.

Matt: WRONG
Record: 70-56

1 comment:

velochimp said...

That name is almost as awesome as Max Power, my bike team name and of course Homer's pseudonym.