In 1930, the Mars family introduced its second product, Snickers, named after their favorite horse.
In the UK and Ireland, it was originally sold under the name "Marathon". Mars standardised many of its global brand names and the name was changed to Snickers in 1990. For 18 months before the name changed, the words "Internationally known as Snickers" were printed on the side of the Marathon wrapper. Following the name change, the bar moved from being Britain's ninth most popular bar to the third most popular.
Mars have since re-registered the original name as a UK trademark.
There is currently a campaign in the USA to get the bar renamed to Marathon via an online petition at BringBackMarathon.org
Matt: CORRECT
Record: 162-135
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