Thursday, November 13, 2008

ANSWER: Fast Food

Hungry Jack's


Hungry Jack's (sometimes colloquially abbreviated to HJ's) is the exclusive Australian master fast food franchisee of Burger King Corporation.

When Burger King moved to expand its operations into Australia, it found that its business name was already trademarked by a takeaway food shop in Adelaide. As a result, Burger King provided the Australian franchisee, Jack Cowin, with a list of possible alternative names derived from pre-existing trademarks already registered by Burger King and its then corporate parent Pillsbury that could be used to name the Australian restaurants. Cowin selected the "Hungry Jack" brand name, one of Pillsbury's US pancake mixture products, and slightly changed the name to a possessive form by adding an apostrophe 's' forming the new name Hungry Jack's.

Matt: WRONG
Record: 54-33

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